Not when migration is planned. Rankings drop when URLs change without 301 redirects, when thin content multiplies on a new theme, or when launch pushes noindex by mistake. Our methodology starts with an inventory of URLs that earn impressions and clicks, maps each to a new destination, flattens redirect chains, and monitors Search Console after cutover. Content improvements can lift rankings over time; the goal at launch is stability first, growth second. If your current site has serious technical debt, we may recommend fixing crawl issues before swapping templates so you do not bake problems into a prettier design.
Web
Website redesign & modernisation
Refresh design, UX and technology without losing rankings — structured redirects, content migration and a staging-first delivery process.
Modernise outdated sites with SEO-safe migrations, faster performance and clearer conversion paths.
What you get
- UX & content audit
- 301 redirect mapping
- Performance rebuild
- Launch hypercare
Who website redesign is for
Website redesign at Faraday Web Services is for organisations whose current site undermines trust — slow, dated visually, hard to edit, or misaligned with how they sell today. Typical clients include professional firms, B2B suppliers, training companies, and brands trading across the United Kingdom, France, Belgium, and Switzerland that need modern UX without sacrificing URLs that already earn traffic.
You are a strong fit when analytics show rising bounce on mobile, stakeholders apologise for sending prospects to the site, or a rebrand must go live without a search cliff. If you only need one campaign URL while the main site is rebuilt, we can ship landing pages in parallel. If retail is the end state, plan toward e-commerce store development or WooCommerce setup on WordPress.
Redesign is not always a full rewrite. We reuse content, rankings, and integrations that still work — replacing templates, information architecture, and performance bottlenecks that hold conversion back.
What modernisation delivers beyond a new coat of paint
A proper redesign fixes how visitors find services, understand proof, and complete enquiries — not only typography. We clarify navigation, retire redundant pages, strengthen service storytelling, and align forms with CRM reality. Core Web Vitals and accessibility move from “nice to have” to launch criteria so mobile research and procurement committees get a credible experience.
SEO-safe migration is built in: crawl audits, 301 redirect maps, canonical rules, and monitoring after go-live. Content pruning is deliberate — thin location clones or outdated PDFs should not return on a fresh theme. Many clients commission an SEO audit at kick-off so rankings data informs which URLs are sacred.
Technology choices follow maintainability. We may rebuild on lean custom code, custom WordPress, or retain Shopify/WooCommerce storefronts while replacing everything around the catalogue. Post-launch, performance optimisation and conversion optimisation close the gap between staging scores and real-world traffic.
UX and content audit before pixels
We review analytics paths, search queries, heatmaps if available, and sales-team feedback on which pages help or hurt deals. Wireframes prioritise templates that repeat — services, case studies, team — so budget focuses on patterns, not one-off art direction per page.
Redirect mapping and launch discipline
Every changed URL gets a rule; chains are flattened; parameters normalised. Staging stays noindex until QA finishes. Launch runbooks cover DNS, SSL, sitemap resubmission, and Search Console checks — the mechanics that prevent “we redesigned and traffic vanished” stories.
Our redesign and migration process
Redesign programmes run staging-first with written approvals at architecture, design, content freeze, and go-live. Senior practitioners stay on the thread from audit to hypercare. See the broader studio rhythm on our process page and before/after context in the portfolio.
Phased rollout when big-bang is too risky
Homepage, key service pages, and contact flows can launch first while blog archives or legacy microsites move in phase two. Phasing suits regulated industries and teams with limited content capacity — provided redirects and navigation do not strand users between old and new templates mid-journey.
Content migration and editor handover
We migrate priority pages, train editors on new blocks, and document what was retired. Automated scrapes are avoided when human judgement is needed for tone, compliance, or merged service lines. Bilingual sites receive parallel structure so English and French paths stay paired.
What influences redesign pricing
Cost reflects site size, number of templates, depth of copywriting, multilingual delivery, data migration complexity, integrations, and whether e-commerce catalogues move with the brand site. Discovery produces a fixed phase plan; surprise change orders are rare when stakeholders join architecture sign-off.
Timelines stretch when legal, compliance, or brand committees review every page — we build review buffers into schedules rather than promising impossible launch dates. Rush fees apply only without cutting redirect QA or accessibility checks.
Request a scoped quote via the free quote form or contact page. Compare paths in the services catalogue if you are weighing redesign versus greenfield custom build.
Redesign for UK and European markets
Faraday Web Services Ltd delivers redesign remotely for companies in the United Kingdom, France, Belgium, and Switzerland. Workshops and approvals run on video; bilingual delivery keeps marketing and leadership aligned when sites must read naturally in English and French.
Market differences shape trust blocks, VAT or fee transparency, phone formats, and privacy wording — not just translated menus. We mention countries in copy where it helps buyers; we do not bundle city SEO landing networks unless you commission local SEO separately.
Agency background: about page. Legal and company details: legal information.
Why teams trust Faraday with a redesign
A redesign fails when treated as cosmetic. We treat it as a revenue and visibility project with measurable before/after metrics — speed, form completion, organic clicks on priority URLs. Clients stay because launches do not trade short-term wow for a six-month ranking hangover.
You get direct access to people who implement redirects and tune templates — not a handoff document lost between account management and offshore execution.
Evidence from analytics, not opinions
Decisions cite Search Console, analytics funnels, and sales input. If a page earns traffic but never converts, we fix the offer layout; if it converts but nobody finds it, we fix internal links and search intent alignment — often with follow-on on-page SEO.
Hypercare after cutover
The first weeks after launch watch 404 spikes, form failures, and crawl errors. We fix urgent issues quickly and document residual improvements for a backlog rather than declaring victory while broken redirects leak authority.
Modern sites that convert and stay found
The finished site should make sales proud to share the URL — fast on mobile, clear on services, honest on proof, and simple to enquire. When paid campaigns must continue during rebuild, we coordinate landing pages so ad spend does not land on broken legacy paths.
Ready to modernise without gambling on SEO? Start with a free quote — we will recommend audit-first, phased, or full rebuild paths based on your current platform and traffic profile.
Frequently asked questions
Yes — homepage, primary service pages, and contact flows often go first; blogs, resource libraries, or account areas follow. Phasing suits teams with limited copy capacity or regulatory sign-off per section. Trade-offs include temporary navigation between old and new templates, which we manage with clear menus and banners so users are not lost. Each phase has its own redirect batch and QA gate. Phased work can spread investment across quarters while campaigns continue on stable URLs or dedicated landing pages until their section migrates.
Redesign assumes assets worth keeping: domain authority, indexed URLs, CRM integrations, and content that still sells. We audit before discarding. A greenfield custom build is cleaner when the old platform is unsalvageable, the URL structure must change entirely, or technical debt exceeds redesign cost. Sometimes hybrid approaches win — new templates on a fresh CMS with aggressive migration. We tell you plainly if patching the current WordPress theme for another year costs more than controlled rebuild. Both services share staging discipline and senior delivery; the discovery depth differs.
Medium corporate sites with prepared content and responsive stakeholders often launch in eight to fourteen weeks from signed proposal. Larger multilingual programmes, e-commerce catalogues, or heavy legal review extend the calendar — content and approvals dominate, not coding alone. We publish a phase plan at kick-off with dates for architecture approval, design sign-off, content freeze, redirect testing, and go-live. Delays usually trace to pending copy or executive approval; we escalate risks early. Rush launches without redirect QA are refused because they create expensive recovery work.
All three, chosen by maintainability and your roadmap. WordPress with a bespoke theme suits editorial teams and pairs with WooCommerce when commerce is required. Shopify fits product-led brands needing hosted reliability. Custom stacks suit strict performance or integration needs. Redesign may stay on the current platform if it is sound, or move off a failing page-builder stack. We document hosting, backup, and update responsibilities at handover. Related configuration work is scoped under WooCommerce setup when only the shop engine needs attention while marketing pages were already rebuilt.
Provide analytics and Search Console access, CMS or hosting credentials, brand guidelines, and a list of integrations that must survive launch. Sales or marketing should flag pages that win deals versus clutter. Export existing URLs or let us crawl. Legal and compliance text for regulated sectors should be identified early. Name approvers with authority to freeze copy. If photography is outdated, we scope new imagery or stock honestly in the proposal. The quote form starts the conversation; discovery call confirms migration risk and phased options.
Performance and accessibility are launch requirements, not stretch goals. We remove bloated plugins, optimise images, fix heading order and form labels, and test keyboard navigation on key templates. Core Web Vitals are checked on staging with realistic content, not empty placeholders. Third-party scripts are loaded with consent where required. If post-launch monitoring shows regression when marketing adds tags, {link:performance-optimisation|performance optimisation} can tune loading strategies without another full redesign. Accessibility statements and form error messaging are reviewed so procurement and public-sector buyers are not blocked by preventable friction.
Hypercare covers urgent 404s, form or email failures, and redirect mistakes discovered in the first weeks. We hand over documentation, credentials, and optional maintenance for updates. Many clients continue with SEO programmes, conversion reviews, or AI-assisted chat once the new site stabilises. Training refreshers help when teams grow. The site remains yours; we do not lock hosting. Treating launch as the start of measured iteration — not the end — usually improves enquiry quality faster than another cosmetic tweak six months later.
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